Improving the Way
Your Business is Seen

We boost your brand visibility like no other, give you the competitive advantage in a noisy marketplace, and do it for an insanely affordable price!

Meet Town Planner Community Calendar

The Town Planner is your town's Community Calendar. We publish 10 unique community-specific-editions throughout Duval, Nassau, and St. Johns Counties to 109,000 single family homes. The calendars that will be mailed in November will mark our 18th year of publishing in the First Coast region.

The Calendar’s strongest attributes are Visibility, Exclusivity, Sustainability, Affordability, and Community which makes it a smart choice and an effective marketing tool for business. Our sponsors reduce wasted spending, increase brand-awareness, and get the competitive advantage over their competition all year long while positioning their business positively to the community. Many businesses love our consistent visibility and include Town Planner to reinforce existing marketing efforts. 

"When the customer is ready to buy, Town Planner puts you in the right place to get the order"

Meet Town Planner Community Calendar

The Town Planner is your town's Community Calendar. We publish 10 unique community-specific-editions throughout Duval, Nassau, and St. Johns Counties to 109,000 single family homes. The calendars that will be mailed in November will mark our 18th year of publishing in the First Coast region.

The Calendar’s strongest attributes are Visibility, Exclusivity, Sustainability, Affordability, and Community which makes it a smart choice and an effective marketing tool for business. Our sponsors reduce wasted spending, increase brand-awareness, and get the competitive advantage over their competition all year long while positioning their business positively to the community. Many businesses love our consistent visibility and include Town Planner to reinforce existing marketing efforts.

"When the customer is ready to buy, Town Planner puts you in the right place to get the order"

Town Planner is the ONLY marketing to offer these 5 powerful benefits together

Visibility

Over 95% displayed in high traffic & visible areas in the home, usually the kitchen or home office. Daily repeat engagement from all members of the household helps to builds brand awareness.

Exclusivity

Given our high visibility & prominent position in the home, when consumers think about a needed service or product, YOUR BRAND will the first to come to mind giving you the competitive edge over your competition. 

Sustainability

Calendars have a 12-month lifespan and are designed to be looked at every day. While other vehicles are quickly discarded (or clicked away) Town Planner keeps your marketing in clear view for a full year ensuring maximum repeat engagement.

Affordability

Our unique delivery method allows us to offer a full year of visibility at a price of nearly 70% less than most marketing options. Given our high repetition of views, this makes Town Planner the lowest cost per-view or impression in the industry providing a quick ROI for your campaign.

Community

Community grows loyalty! Our Calendars are community focused and packed full of community events and information along with highlighting worthwhile non-profits. Your ad strongly associates your company and brand with being an integral part of the community. Some of the strongest brands, Nike, Starbucks, Google, were originally built through low-cost, community-based marketing.

We Build Top-of-Mind Awareness

64,053,850

Number of Times a Town Planner is Seen Each Year in the First Coast Market

- a single user interacts with our calendars more than 320 times per year -

Print and Digital Working Together

Increase Your Market Reach Today!

904-999-4160


Community Calendar

A twelve-month calendar mailed to the residents of Duval, Nassau, and St. Johns Counties listing local and metro events, community information, and money saving coupons.

Web

MyTownPlanner.com brings your message online where visitors can access local event information updated daily and sync with their cloud based calendar. 

Mobile

My Town Planner mobile makes it easy for users to keep up with local event information, school & recycle schedules and access local savings offers from their smartphone or tablet. 

Weekly e-Newsletter

An email newsletter is sent to subscribers every Thursday listing events for the next ten days. Business sponsors and links to coupons are included in the weekly mailing for additional exposure.

Town Planner Marketing Advantages
  • Retention - 365-Day Shelf Life!
  • High Visibility – Displayed in highest traffic areas of the home to all household members
  • High Retention – 75% of residents surveyed keep and use the calendar
  • Direct Mailed – Guaranteed distribution into over 109,500 homes via USPS
  • Extremely Affordable - Low cost per home & impression 
  • Monthly Category Exclusivity – For qualifying business categories, eliminate direct competition
  • Works with Current Marketing - Our prominent placement creates Top-of-Mind awareness and reinforces and strengthens brand recognition
  • Digital Components - Your business featured on our website, e-newsletter, and mobile site
  • Flexible Ad Copy – Ad copy can change monthly
  • Extremely Affordable - Low cost per home & impression 
  • Community Focused – Useful community information (events, school schedules, phone numbers)
  • Goodwill Marketing – You are helping to create a product that residents will appreciate receiving
  • Easy Payment Options - Paid-in-Full and monthly payment plans available. Credit, debit, and ACH accepted.
Town Planner Highlights

75%+

Families who receive the town planner, keep and use it. 

70%+

Advertisers renew their sponsorships each year

500+

Communities that receive Town Planner nationwide

"Calendars Endure Despite Digital Age"

"In an age of smartphones and the internet, you might think the days of paper calendars are numbered. Not only have they survived the digital revolution, but sales of some kinds of print calendars have increased."

"companies have found paper calendars to be an effective advertising vehicle with a mass market appeal." - Melissa Ralston, marketing director for BIC Graphic

The Anatomy of Town Planner Calendar
  • Calendar Size - 11.75" x 22"
  • Placement  - 84% Kitchen & 14% Home Office
  • Favorite Feature – Space to write personal appointments, School Schedules, Coupons
  • Demographics - Families, baby boomers, Gen-X, Xennials, & Seniors love us. 
What Our Community is Saying
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I've been hanging my Town Planner for over 20 years when I lived in St Louis and when I moved to Fernandina I was excited to find Town Planner here too. It keeps me so connected to my community and I enjoy the coupon offers as well.

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Anne F

Fernandina Beach

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As a mom and business owner it helps keep things organized. There's so much information in one convenient place. The events and reminders are handy and I love the coupons. It made my life easy when the A/C went out last summer!

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Lori E

Jacksonville

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The Town Planner is SO COOL! Things to do, offers, big spaces for me to write my own stuff on... I love the offers & events on the calendar and the weekly email newsletter.  it's about my community. I'm Jax Proud and I totally love it! 

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Allie B

Jacksonville

REACH MORE CONSUMERS THROUGH COMMUNITY INVOLVEMENT

Increase Your Market Reach Today!

Call 904-999-4160


The Town Planner has been very successful for us. We've had more response from the calendar than from any other couponing we have done. We get an average of 10% new customers with an overall cost of $0.46 cents per customer. Our small investment paid for itself many times over. I recommend Town Planner to anyone thinking of trying it. 


Bonnie Shaw - Great Clips

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Published Locally by
First Coast Town Planner
Denon Perry, dFinity Group, LLC
Phone: (904) 999-4160

Reach over 100,000 Single Family Homes with low-cost, high impact, direct mail, business to consumer marketing. ​​​​High Visibility Marketing serving the First Coast communities of Jacksonville Florida, Jacksonville Beach, Atlantic Beach, Neptune Beach, Fernandina Beach, Ponte Vedra, Ponte Vedra Beach, Yulee, Amelia Island, Callahan, Bryceville, Hilliard, and Arlington, FL.


Website Copyright dFinity Group LLC 2019 | All Rights Reserved | All trademarks, registered trademarks, and logos on this site are the property of their respective owners. The Town Planner Logo and Slogan are Registered Trademarks of Town Planner, PCI Pauler Communications, Inc. and may not be used without permission.

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